Monday, 27 March 2017

Editorial: Deadline Despair

Deadline Despair

          There are few things we can be certain of in this universe: the sun will rise every morning, ice cream will always taste good, and video games will get delayed every now and then. This is just how the industry works: unlike with movies, the release date of a game is constantly in flux, only really releasing once it’s good and ready.

          But of course, the game industry being the game industry, sometimes a product is forced out the door way too soon, leaving fans disappointed, critics destroying it and sales plummeting. The most recent example of this is the recently released Mass Effect Andromeda, the game that was meant to be the star of EA’s Q1 releases and the latest installment in a series with a huge fanbase. The game released with numerous animation bugs and graphical errors, quickly becoming a laughingstock in the community instead of the glorious return of a dormant franchise.

          Our first warning that something was amiss with Mass Effect Andromeda came with the trailer seen at the Game Awards. The faces literally looked like they were made of Play-Doh, with the exact same consistency when they moved. But, this being a game from a well-established series, people seemed to ignore it and hope they would be fixed by release three months later.

          Cut to three months later, and the characters don’t quite look like they’re made of clay anymore, but they certainly have an alien quality to them. All the humans have a thousand-yard stare constantly, like they’re mannequins brought to life through dark magic. The only part of the face that really moves is the mouth, while the rest of it stays static. Emotions rarely cross the characters’ faces, leading some Twitter users to dub the game “Mass Effect: Androids”. It doesn’t stop at the faces either. The characters walk animations make them look more similar to a gorilla walking on its hind legs than anything human, and they sometimes leave cutscenes entirely while they’re still involved.

          So how’d this happen? If the game wasn’t ready to be released, how’d it end up in our hands in this state? How did a Mass Effect game become one of the most ridiculed releases of 2017 thus far?

          I think we can tie the answer back to our good friends over at EA. EA is continually discovering new ways to poorly release video games, as we saw last year with how they didn’t promote Mirror’s Edge Catalyst whatsoever and how they released Titanfall 2 and Battlefield 1 against each other in the same week, leading the fantastic former game to receive low sales despite its excellent quality. This looks to be another case of EA messing with a release date, this time getting a game out way too early just so they can have a Q1 headliner.

          Looking at the release date chart for the last three months, you’ll notice that each of the major developers released a large title. Microsoft had Halo Wars 2, Sony had Horizon: Zero Dawn, Ubisoft had For Honor, and Nintendo of course gave us Zelda: Breath of the Wild and the Nintendo Switch. If EA didn’t give us something within this quarter of the year that would’ve left a huge gap in their release schedule and several angry investors knocking on their door.

          So how do you fill the void in the winter season and still make a profit? Well, let’s say you’re a businessman working at one of the highest positions in EA. You’ve got a new Mass Effect game in development, and BioWare is almost done working on it. All that’s left to fix are animation glitches, but other than that the game is ready to be shipped. There’s also a gaping hole in the first quarter of 2017 and you don’t have any major release lined up. What do you do?

          Considering we live in an age of bug patches and updates, to a businessman the choice is a no-brainer. Release the game before the end of the quarter, grab some cash from the Day 1 adopters, and fix the animation problems later on for those who waited. Mass Effect is such a popular IP that there’s no denying big fans will scoop it up early so they won’t be spoiled on story or gameplay details, overall quality and reviews be damned.

          And what really bothers me about this one is that from a business standpoint the decision to release the unfinished game makes perfect sense. This isn’t another Titanfall 2 situation where EA accidentally threw their best game of the year under the bus. If you’re a shareholder or investor in the company, you need them to be doing things in order for you to get your money back. There’s a reason why the major developers release at least one headliner title in each quarter of the year: because they need to make money back quarterly in order to impress their shareholders.

          And that’s why Mass Effect Andromeda is being hailed as the worst BioWare game since Sonic Chronicles: The Dark Brotherhood. EA needed a big release in the first quarter of the year, the developers were basically finished aside from the animations, and the game was shoved out the door so shareholders could make a profit. The only people this really benefits are those penny-pinchers working behind the scenes, since the fans are stuck with an incomplete game and the developers are forced to take the criticism. But, since Mass Effect is one of EA’s golden geese, something they know will make them a profit regardless of the final product’s quality, there’s no consequences for the CEOs who sit back and watch the money roll in.

          Is there a way to stop this? Not really. It’s common knowledge that the people running the game industry got to where they are by sacrificing quality in exchange for a little extra money. But one sentiment I’ve always held is that when a developer really takes the time to make a game good before finally releasing it, it’ll be easier to get more consumers next time when a sequel comes out. Think about Sony’s PSX conference last December. There they announced two sequels: Knack 2 and The Last of Us: Part II. There’s a reason why people are excited for Last of Us and ridiculed Knack, and it lies in the quality of the original games. Knack was a rushed PS4 launch title meant to show off the particle physics of the system, landing itself on many Worst Games of 2013 lists. Conversely, Last of Us was the insanely popular swan song for the PS3, earning nearly every Game of the Year award in existence back in 2012 as well as a PS4 remaster just a few years later. Because Naughty Dog took it’s time with Last of Us to make it a masterpiece, people were over the moon when the sequel was finally announced. If more developers could look towards what future sales could be after a huge success than what they could make off a half-finished product, this industry would be a happier place.

Song of the Week

          Introduction – Mirror’s Edge

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