Monday, 20 November 2017

Editorial: Battlefront II: The whole story…as of November 20

Battlefront II: The whole story…as of November 20

          So a lot has happened since I talked about EA and their closure of Visceral Games a few weeks ago. In that editorial I briefly touched upon how Battlefront II was becoming yet another classic EA cash-in title, with microtransactions galore. But that turned out to be only the tip of the iceberg.

          If you missed what’s been happening over the last few weeks, allow me to tell you the tale of the time a fanbase actually made the greediest company in gaming take a step backwards.

          Some fans who pre-ordered Battlefront II on one of EA’s premium services were able to access the game early, and they were far from pleased at what they saw. The game was a wretched hive of scum and villainy, clearly run by gambling and pay-to-win methods. Sending some of your real world money to EA will earn you “crystals”, which can be spent on loot boxes for a chance at getting a weapon or ability card that you can use in battle.

          Unsurprisingly, those who didn’t mind shelling out extra money quickly found themselves at the top of the totem pole, with powerful weapons earned instantly via EA’s shady gambling machine. But it’s okay, you could still earn all that gear in-game!

          …after grinding for hours.

          It quickly became a running gag online about how, if you weren’t able to pay money to access it early, it took 40 hours of gameplay to earn enough crystals to unlock Darth Vader. The official Battlefront subreddit turned against EA in seconds, with so many cancelling their pre-orders outright that EA decided to take the low road and hide the “cancel pre-order” button on their website.

          In what is quite possibly the world’s worst attempt at damage control, an EA community manager went on the subreddit to try and resolve the conflict. “The intent is to provide players with a sense of pride and accomplishment for unlocking different heroes.” said the manager. The subreddit disagreed, and officially made the post the most downvoted comment in reddit history, sitting at 676k at this time of writing.

          I think EA forgets that there’s no pride or accomplished in playing 40 hours of a game just to unlock the thing you want. I feel proud when I defeat a difficult boss. I feel accomplished when I discover a secret. Playing a game for 40 hours just to unlock a secret character because you don’t want to pay any extra money past the $60 you paid up front is just boring and spotlights the game as a money laundering machine than an actual piece of interactive entertainment.

          Finally EA relented, reducing the price of heroes by 75%. But sharp-eyed players were quick to see through their lies, as it was quickly apparent that the rewards you received were reduced by 75% as well. Whereas you used to get 20,000 crystals for finishing the campaign, you now only received 5,000.

          War continued to rage on the subreddit, as EA and DICE announced their intention to hold an AmA (ask me anything) to try to salvage as much as they could. The event didn’t last very long, as the team members only answered easy questions they could dismiss with a hand-wave and a “move along!” Popular gaming pundit Jim Sterling received the most upvoted question, asking EA’s opinion on the ethics of microtransactions and the bizarre implication that they thought a Star Wars game needed to be pumped full of pay-to-win elements because of the fear it might not sell well. Unsurprisingly, his questions went ignored by EA.

          The story began getting picked up by major news publications, as Wall Street noticed that EA's stocks were plummeting at a meteoric space ever since the controversy emerged. Shareholders (the people EA really wants to please, not us gamers) were reportedly growing worried they’d invested poorly, and some folks over in Belgium are reportedly investigating the game for promoting gambling to children.

          Perhaps as a response to the Belgium investigation, EA officially announced on the eve of the game’s launch that all payment elements in the game would be removed…temporarily. While it’s nice to see that for once community pushback actually managed to topple one of the most notorious companies in the industry, that last word is the most important one. Temporarily. In my eyes they’ve just hidden these paid elements under their mattress until the Belgium investigation is over, bringing them back out of the woodwork before Christmas, when the game will reach its widest audience.

          Only it was quickly found that this decision wasn’t EA’s idea at all, but rather the true owners of the Star Wars license and future ruler of all mankind: Disney. CEO Bob Iger reportedly wasn’t happy with the name of one of his biggest franchises attached to a gambling controversy, leading to EA pulling the microtransactions from the game…again, only temporarily. And that’s where the story stops for now.

          So that’s Battlefront II. A game with No Man’s Sky levels of controversy in roughly a week before it even launched. But honestly, at the end of the day, I wouldn’t be surprised if this chaos ended up helping the game industry as a whole. This has obviously been a massive PR nightmare for EA, and I doubt that Activision, Warner Bros., and some of the other crappy developers would like to go through what EA is dealing with right now. Maybe Battlefront II will be the game where a developer goes just far enough to blow it big time, discouraging the other industry villains to follow suit.

          In any case, this fight is not over yet. While I can’t tell you how to spend your money, I’d recommend against buying Battlefront II and feeding into EA by saying “even with all the controversy I’ll still give you my cash!” I’m personally still debating if the game is even worth my time as a rental just so I can review it here if. This game, just like EA’s last installment in this series, only exists as a moneymaker releasing in the same timeframe as the hype for a new episodic Star Wars movie is peaking. Don’t give in to the Dark Side.

Song of the Week

Darth Vader’s Theme – Star Wars Battlefront II (2005)

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