Fortnite does it right
If you’ve been paying attention to the
gaming community over the past few months, you’ve surely noticed that Fortnite has taken the world by storm.
And why wouldn’t it? Despite still being in Early Access the game feels like PUBG fully realized, without the
graphical and gameplay errors that plague that game.
While I’m not a huge fan of the Battle
Royale concept as a whole (a 1 in 100 chance of winning just doesn’t appeal to
me), I can definitely see how Fortnite managed
to become the early king of the gaming ring this year, as well as how it
managed to get away with stuff like microtransactions and the like.
First and foremost: Fortnite has quickly become the poster
boy for Free to Play gaming. While you can buy cosmetic stuff with real money,
you never have to drop a dime on the game if you don’t want to. In a world with
games like Battlefront II costing
$79.99 to get basically the starter pack with the microtransactions to get the
real stuff waiting inside, Fortnite decided
to prove once and for all that you can still make a good game that garners
massive popularity while having said microtransactions inside.
The only cost? The game has to be free
to play.
I feel that this is partially why Fortnite has exploded in popularity so
massively. You don’t need to drop a single cent to give it a try. All you need
is some empty space on your hard drive and the game is yours to play. If you
don’t like it, you uninstall it and you don’t need to give it a second thought.
But if you do like it there are a bunch of options to give back to the
developers who made this game by buying some of the bonus cosmetic stuff they
have available.
At the end of the day it’s a win-win.
The people playing the game don’t have to fork over an $80 shell price just to
have access to the base game, instead getting one they can try at their leisure
and forget about quickly if it doesn’t appeal to them. And if the game turns
out to be good and garner itself a fanbase the developers will still garner a
profit from microtransaction sales.
Of course, for companies like EA and
Activision there can never be enough profit, and that’s how stuff like Star Wars Battlefront II and Destiny 2 happen.
But here’s the good news: Fortnite has quickly emerged as one of,
if not the most popular online multiplayer game in the wake of Overwatch. While PUBG certainly garnered some attention last year, once this fancy
new kid on the block showed up boasting about how it could actually run on
something less than a supercomputer, wasn’t plagued by hackers from foreign
countries, and, best of all, was free, heads quickly began to turn. It even
reached a point where Drake, perhaps one of today’s biggest musical superstars,
was playing it. That’s some damn nice free advertising if Drake of all people
says your game is good.
While I do have my doubts that this’ll
actually happen, I would very much like to see Triple-A publishers try to
replicate Fortnite’s success the same
way they tried to replicate Overwatch’s
success by making 2017 the Year of the Loot Box. But I think there’s only one
way to take down Fortnite, and that’s
by doing it one better. Thing is, there’s no way anyone’s going to prefer a $70
knockoff of the game to the $0 real McCoy, so if they want to throw their hat
in the ring of Battle Royale they’ll have to learn to dance like Fortnite does.
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