How kids and squids changed gaming:
One year of Splatoon
In the years after Call of Duty hit it
big, the shooter genre kind of hit a weird speedbump. Everyone was trying to
beat CoD, and to do this, they seemed to think that copying CoD was the best
idea. This led to a revolution of sorts of the first-person shooter, as with
the graphical advances, everyone was able to put their two cents into the pot
of which game is the most realistic looking. The problem here was that they
often felt like carbon copies of each other, so you were kind of stuck if you
wanted an original, creative shooter.
When this happened, I was certain that
we’d seen the end of third-person shooters. Aside from games like Uncharted and
what’s left of the Resident Evil franchise, there weren’t many coming out. You
still don’t see that many today, to be honest, compared to their first-person
cousins.
Enter Splatoon. First seen at Nintendo’s
E3 presentation in 2014, this game was huge
when it was coming out. If you were there for the marketing campaign, you know
what I’m talking about. It’s clear Nintendo of America knew that they had a
winner on their hands, because the advertising was all over the place.
Commercials played constantly (including the now infamous “You’re a kid now you’re
a squid now” ad), posters and billboards lined the walls of anywhere that sold
video games, and one company even introduced two flavours of Splatoon themed
frozen yogurt. It was crazy.
Ironically, one year later we’re
seeing another creatively designed shooter being advertised all over the place. Though instead of themed ice cream, we're getting giant action figures.
With marketing like this, one had to
wonder if the game would live up to the hype. Could this game about squid kids
playing paintball be the rejuvenation the shooter genre needed? Or would it
just be another cash-in for the pile?
Well, as I’m sure you’re all aware,
the game was a huge success. Not only was the gameplay fantastic, earning
itself several awards, including Best Multiplayer and Best Shooter at The Game
Awards, but to this day, I still maintain that Splatoon’s content release
system is one of the best ideas modern gaming has had to date.
In case you missed it, here’s how it
worked. When Splatoon launched, it had one online mode (Turf War), five
different maps, several different weapons and gear, a full single player
campaign, couch co-op, and a promise that more was on the way. After this, for
nearly every week from June to January, new content was given bit by bit. Some
weeks there would be new weapons, or maybe a new stage, or even a new game
mode. And the best part? It was all included on the disc for free. If you paid
for the game, you got the goods, no extra fees necessary.
While people complained at first about
the lack of content, as it was slowly given to us, they kept coming back to see
what was new. This ensured that the game wouldn’t be left collecting dust, as
so many other shooters do when they stop being fun. Instead, you kept checking
back to see what was new. The occasional Splatfest events, where you choose a
team to represent and try to win as many games as possible, still happen every
month or so. Plus, the long-awaited Squid Sisters amiibo are coming in July,
and rumours abound about an NX version of the game being available at launch.
Nintendo is clearly not stopping the Splatoon train anytime soon.
Compare this to games like Star Wars
Battlefront or Evolve, both shooters that launched last year with minimal
content, with the promise of more…for a fee. If you wanted the new weapon packs
or gear, you had to fork over real money to get them, and as a result, those
games were dropped like hot coffee shortly after launch, and quickly forgotten
about. Because Splatoon included everything on the disc right away, and you
just had to be patient, people were more than happy to wait for the content to
come out.
For a company that has made several
mistakes in recent years, Splatoon really feels like the breath of fresh air
Nintendo needed. It shows that they still know how to make a creative,
original, and fun game. They know how to please their customers, and they can
still take an established genre and put their own personal touch on it. There’s
a reason Splatoon is still being played around the world one year later. It’s
because it showed the world that sometimes to be successful, you have to do
something a little different from the norm.